Hallie has created core brand materials for many fashion and lifestyle brands including beauty pioneers Stila Cosmetics and Josie Maran Cosmetics. From carton copy to web materials, she helps brands find their voice, fine-tune their positioning and connect with their target audience. She has created wildly successful press releases, story pitches, headlines, tag lines, complete brand identities, mobile aps and branded blogs. On behalf of corporate clients, she has ghostwritten everything from book proposals to Huffington Post pieces. She currently specializes in providing social media audits, consultation and management to growing brands.